Another day, another classic food brand gone woke. This time, it’s Pop-Tarts.
Former Trump adviser and current white nationalist Stephen Miller has filed a complaint with the Equal Employment Opportunity Commission accusing Kellogg’s of targeting children through marketing campaigns that “politicize and sexualize its products.” Miller’s right-wing nonprofit America First Legal tweeted a list of such products, including a 2022 collaboration with GLAAD to make pink lemonade Pop-Tarts with neon pink filling.
There is nothing remotely sexual about the ad.
AFL also highlights Kellogg’s Pride cereal, a limited-edition cereal released in October 2022, which was just rainbow heart-shaped cereal but with all the cereal mascots on the box. The complaint also cites drag queen RuPaul’s appearance on the Cheez-Its box in September and Tony the Tiger posing with transgender influencer Dylan Mulvaney at the Tony awards in June.
“Kellogg’s is yet another big corporation that will break the law and hurt its shareholders’ interests to serve the twisted woke ideology of its officers and directors,” AFL charged.
Miller stumbled across these marketing campaigns while investigating Kellogg’s for having too much diversity in its ranks. AFL on Wednesday requested that the U.S. Equal Employment Opportunity Commission investigate the carbohydrates producer for racial discrimination … against white people, specifically white men.
AFL accused Kellogg’s of promoting people “based on skin color at the expense of others because of their skin color,” and complained that the company had special programs for underrepresented and underserved demographics such as Black people and women.
With Kellogg’s apparently lost to the wokeness rabbit hole, conservatives have to cross yet another company off a rapidly shrinking list of places they can comfortably eat, drink, and shop. People are also boycotting Chick-fil-A because it has an H.R. department. They are refusing to eat at Cracker Barrel after the chain posted favorably about Pride on social media.
Target, Walmart, and Kohl’s are all being boycotted for selling Pride merchandise. Nike and Adidas are selling trans-inclusive athletic wear, so they’re off the table too. The North Face and Patagonia did campaigns featuring a drag queen named Pattie Gonia.
People on the far right will probably also have to drop Ruger, Black Rifle Coffee, Home Depot, and Molson Coors, all of which have teams dedicated to diversity, equity, and inclusion initiatives.