You are using an
outdated
browser.
Please
upgrade your browser
and improve your visit to our site.
Skip Navigation
The New Republic
The New Republic
LATEST
BREAKING NEWS
POLITICS
CLIMATE
CULTURE
MAGAZINE
NEWSLETTERS
PODCASTS
GAMES
The New Republic
The New Republic
The New Republic
The New Republic
The New Republic
LATEST
BREAKING NEWS
POLITICS
CLIMATE
CULTURE
MAGAZINE
NEWSLETTERS
PODCASTS
GAMES
The New Republic
The New Republic
The New Republic
branding
November 10, 2020
Jo Livingstone
Ivanka in Exile
We may be done with Ivanka, but she is not done with us.
April 7, 2020
J.C. Pan
The Brands Feel Your Pain
What pandemic responses from Starbucks to 1-800-Contacts say about the grotesque shortcomings of corporate social responsibility
December 5, 2018
Jo Livingstone
The Last Days of Rookie
Tavi Gevinson talks authenticity, digital publishing, and the pervasive creep of the lifestyle brand.
August 5, 2016
Dev Saif Gangjee
How the IOC Ruthlessly Protects the Olympics Brand
December 18, 2015
Elizabeth Bruenig
There goes your last chance to buy stock in ISIS.
September 29, 2015
Ann Friedman
How (and Why) Do You Create a Personal Brand?
A Twitter conversation with Ann Friedman
September 29, 2015
Ann Friedman
Me, Inc.
The paradoxical, pressure-filled quest to build a “personal brand.”
May 18, 2015
Ellen Tave Glassman
The Branding of an American President
May 20, 2013
Paul Lukas
Little Debbie Gets a (Very Minor) Fashion Update
But the snack food company wants you to know her "innocence and purity" are still intact
March 28, 2013
Paul Lukas
Pepsi Has a New Look. Again.
Unlike Coke, Pepsi's design has to change with the times. Assessing the new bottle's youth appeal.
Our Writers
Kate Aronoff
Climate & Energy
Matt Ford
Law & The Courts
Melissa Gira Grant
LGBTQ Rights
Jason Linkins
Power & Plutocracy
Timothy Noah
Politics & Economy
Ellie Quinlan Houghtaling
Breaking News
Edith Olmsted
Breaking News
Hafiz Rashid
Breaking News
Greg Sargent
Politics & Democracy
Grace Segers
Congress & Elections
Alex Shephard
Politics & Media
Heather Souvaine Horn
Climate Change
Michael Tomasky
Politics & Ideas
About
The New Republic
’s history
1