How the Hell Can People Be Nostalgic for Donald Trump? Yet—They Are
Joe Biden’s real opponent isn’t inflation or Gaza or even Trump himself. It’s nostalgia bias vs. negativity bias.
By now, we’ve seen poll after poll showing that voters look back fondly on Donald Trump’s presidency. The polls suggest that millions of people forget completely, for example, Trump’s shambolic panic when the pandemic was coming, his total failure to order up ventilators and masks, his serial lies that the 15 Covid cases would soon be down to zero, and so on—behavior so obviously disqualifying that failing to see it is, to my mind, akin to seeing a man holding a smoking gun over a dead body and denying that the man was the shooter.
Lately, these polls have been joined by other polls that say something just as false and just as dangerous. These polls show people giving Trump credit for things that Biden has accomplished and people being miffed at Biden for all manner of bad stuff that just isn’t real. In the latter category, we find a Harris Poll (yes, Mark Penn, but even so) showing the following hall-of-mirrors results, as Harold Meyerson wrote in The American Prospect: 56 percent of Americans think the country is in a recession, 49 percent believe the stock market is down, and 49 percent also believe unemployment is at an all-time high.
We are not close to a recession, which is a decline in gross domestic product in two consecutive quarters. That did happen in early 2022, but the second-quarter dip was very shallow, and most economists didn’t call it a recession. The Dow is up 8,000 points since Biden took office. Unemployment is at its lowest level in half a century.
Meyerson fingers—correctly, I think—the fact that so many people get their “news” from social media, which is usually just a collection of video and photo images that can pack an emotional punch but that explain and contextualize nothing. Social media, as Meyerson wrote, “has a built-in bias for the negative, the apocalyptic, the unedited, and uncurated.” A steady stream of clips showing high gas prices or rubble in Gaza or students being arrested is bound to lead the consumer of said clips to some dark conclusions about the country teetering on the knife’s edge of chaos and collapse, which, once formed, facts are powerless to dislodge.
There’s another recent survey, one of the most depressing and telling I’ve seen this year, that seems to confirm this too. This was an NBC News poll that divided respondents based on where they got their news. Pay attention here. Among people who don’t follow political news at all, Trump led Biden 53–27. Among social media users, Trump led 46–42. But among people who actually read newspapers, Biden led—ready?—by 70–21.
Pretty grim. But it’s even worse. This week on his Substack, New America fellow Lee Drutman wrote a really interesting piece about how our brains process thoughts about the past and the present. When we think about the past, he writes, we always remember it as better than it was. It’s called nostalgia bias.
But when we think about the present? We tend to think of it as worse than it actually is. This is called negativity bias. As Drutman put it: “Our brains are deeply attuned to possible threats, and so we have a strong negativity bias in how we process the present. In an environment of nonstop national media and hyper-partisan confrontational politics, we are constantly getting triggered. This makes us especially likely to see the present moment as a crisis.”
Social media of course plays a key role here too. A 10-second video of undocumented people crossing the Rio Grande tells the brain: “Chaos!” And Biden is doing nothing. The people may have been apprehended or turned back, who knows. But those 10 seconds have done their job.
Our brains have always worked liked this, as Drutman readily acknowledges. But Trump has made it all worse by constantly carrying on about how awful things are today—the sweeping and totally false generalizations about how no one is safe anywhere anymore; the unprovable (but, crucially for his purposes, un-dis-provable) assertions that Ukraine and Gaza and so on would never have happened if the election hadn’t been stolen from him.
And what Trump is doing, by the way, isn’t simple nostalgia. Nostalgia is an innocent pining for our younger days, when we looked better and our backs didn’t hurt and we had more sex. What Trump is doing is much darker. What Trump is doing is fascism, which throughout its history, as Drutman notes, is obsessed with tropes of social decline.
This is where we are, and this is really what Biden is up against—what perhaps any president would be up against in this jittery and overcaffeinated age. Even Trump fell victim to it in 2020 to some extent. But on balance, Trump benefits, and I’d say tremendously, because a media environment that encourages people not to think but only to react is a perfect mate for a political candidate who does the same.
Yet I’m not saying all is lost. I don’t think it is. There are millions of Americans who reject Trumpism outright. There are millions of people who seek facts, remember the awful things Trump did, read newspapers. Trump has lost a lot more elections (if you count the ones since 2016 when he was “on the ballot,” as it were) than he’s won. Still, it’s different now that Trump is out of office and can spin myths about his tenure and himself that too many people are willing to believe.
The best counter to Trump’s mythmaking about the past? Insistently telling people about the ugly future Trump promises. Read Jamelle Bouie today on Trump’s deportation plans. I have to believe most Americans do not want their country to do that. The Democrats’ answer to Trump’s obsession with the past is to warn people about a Trump-led future.
This article first appeared in Fighting Words, a weekly TNR newsletter authored by editor Michael Tomasky. Sign up here.