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Generation Gap

Jon Huntsman, Mitt Romney, and the two very different strains of Mormonism they represent.

Jon Huntsman, former governor of Utah, ambassador to China, and potential presidential contender, used to play the keyboard in a prog rock cover band called Wizard. In fact, he dropped out of high school, temporarily, in favor of music practices in a warehouse on the outskirts of Salt Lake City. The underground music scene of mid-’70s Salt Lake City was a bit tamer than most, but Huntsman faithfully toured the city’s bars, fraternized with recreational marijuana users, and grew a shaggy mane—until his nineteenth birthday, when he got a haircut and left for Taiwan to serve a two-year mission for the Church of Jesus Christ of Latter-day Saints.

For many presidential hopefuls, such teenage escapades might be little more than an embarrassing aside, but, in Huntsman’s case, it’s a striking example of his deft ability to negotiate between his Mormonism and the world around it. His coreligionist and fellow presidential contender Mitt Romney, on the other hand, has rarely displayed the same sense of ease. On the campaign trail in 2008, Romney appeared nervous and awkward when confronted with questions about his faith, often attempting to defuse the situation with a thudding joke about polygamy (“I believe marriage is between a man and a woman. And a woman. And a woman.”). Although it was meant to seem self-deprecating, the gag only highlighted Romney’s distinct awareness of his own otherness.

Huntsman is only 13 years younger than Mitt Romney, but they are generations apart in temperament. Romney trying on Huntsman’s leather jackets and shades, or hopping on one of his motorcycles, would rightly make him look ridiculous. But, beyond mere differences of personality, Romney and Huntsman also represent two very different strains of Mormonism. While both men are the progeny of the same class of wealthy Mormon elite, Huntsman’s public life is born of a younger strain of Mormonism than is Mitt Romney’s—a Mormonism increasingly well-adapted to the boisterous diversity of early twenty-first century America, and, perhaps because of that, a Mormonism with which America is growing increasingly comfortable.

Romney’s 2008 presidential bid was dogged with the sort of accusations and rhetoric flung at Mormons since the time of Joseph Smith and Brigham Young: Mormonism, according to its detractors, was secretive, authoritarian, esoteric, hierarchical, and cultish. Damon Linker, in the pages of this magazine, worried that the grim specter of Mormon ecclesiastical authoritarianism would render the potential president a puppet of his faith rather than an agent of democracy. Opponent Mike Huckabee played the cult card, engaging in a bit of faux-regretful public contemplation of the weird things Mormons believe. And Florida televangelist Bill Keller, for his part, sent an email to 2.4 million fans declaring that a vote for Romney was a vote for Satan.

For Romney, and many other Mormons, Keller and Huckabee’s accusations were cruel distortions, and Linker’s baffling, because they have never imagined their faith to be anything other than fully compatible with American democracy. In the mid-twentieth century, the men who led Mormonism were entirely, sincerely, and guilelessly committed to what they understood the American project to be. Their strain of Mormonism was shaped by a fierce Protestant work ethic that had made their Mormon grandparents successful settlers of the Salt Lake desert and by a reflexive suspicion of federal government hammered into their bones during the late nineteenth-century polygamy prosecutions. They believed in competence and self-reliance, in hard work and duty. All of this made mid-twentieth century Mormons incredibly successful practitioners of capitalism and helped ease their way toward assimilation with an America that valorized the boardroom and economic success.

This strain of Mormonism—“business Mormonism”—was deeply patriotic for all the same reasons Calvin Coolidge and Dwight Eisenhower were. The church was meritocratic and technocratic, devoted to having meetings and wearing ties, to words like “responsibility” and “delegate,” and to a firm optimism that dogged effort led to inevitable improvement. But, as American society endured the social conflagrations of the 1960s and ’70s, business Mormonism’s emphasis upon rectitude and moral behavior led it, increasingly, to emphasize its own moral distinctiveness and warn of the dangers of what it frequently called “the world.” Brigham Young University mandated a business haircut for men in the 1960s, the same decade Mitt Romney was a student there, and the rhetoric of church leaders grew increasingly hostile toward popular culture. This Mormonism was awkward around, or even suspicious of, the cultural diversity and religious pluralism evident in late twentieth-century America—it was simultaneously committed to an ideal American way of life and wary of the fast decay of traditional American culture.

Romney is very much a product of these values. Though he tried to downplay his Mormonism on the campaign trial, he was a man simply trying too hard: The faith’s language and presumptions, style and values, imprinted his every move, and he was very, very aware of it. When reporters asked about his beliefs, he visibly tensed. Brought up among Mormons dedicated to self-discipline and hard work, and with a long memory of the hostility American culture once inflicted upon them, Romney expected to be assailed for his Mormonism and reacted accordingly. In addition to polygamy jokes, he veered between aggressive declarations of pride in his faith and attempts to downplay its theological differences with other American Christianities. Romney felt his Mormonism needed acknowledgment, explanation, and perhaps even justification; he believed firmly that it was consistent with American values but, at the same time, that Americans needed to be convinced of this.

As a result, Romney’s 2008 campaign attempted to defuse doubts about Mormonism by pointing at the way he had lived his life: his well-scrubbed wholesome family, his success at business, and his public service. This was not an attempt to dodge issues of theology—rather, it simply reflected what Mitt Romney genuinely believes religion is. In his 2007 speech on Mormonism and faith in America in College Station, Texas, Romney dealt with American religious pluralism by boiling all faiths down to what he called a “common creed of moral convictions”—a common ground of behavioral norms “on which Americans of different faiths meet and stand as a nation, united.” But, to many evangelicals, who distrust Mormonism precisely because of its doctrinal distinctiveness, his words rang hollow—or even deceptive—and played into fears of Mormon secrecy and elusiveness.

In the past two decades, however, the Mormon Church has worked tirelessly to counter these fears and images. In 1995, Gordon B. Hinckley, a charismatic public relations professional, became president of the church and sought to remake the way his faith related to the world. Hinckley’s familiarity with media—and his ease in maneuvering around figures like Mike Wallace and Bill Clinton—signaled a subtle shift in Mormon rhetoric. Hinckley, who died in 2008, continued to emphasize the importance of moral behavior, but he also expressed devout hope that this would not make Mormons stodgy and boring. He jettisoned pessimism about “the world” in favor of apparent delight at taking questions from Larry King. He urged his flock to seek opportunities to be good neighbors and regularly offered praise for the wonderful things that he saw outside the boundaries of the church. He traveled to Asia and Europe, and, in Africa, he took photo opportunities with Desmond Tutu. He seized upon the 2002 Winter Olympics in Salt Lake City, simultaneously working to welcome the world while avoiding any hint of a “Mormon Olympics.” The Mormonism of Gordon B. Hinckley was, in short, comfortable with going to the movies once in a while.

This was the faith of Jon Huntsman’s adulthood. Hinckley, in fact, called Huntsman’s father to full-time service within the church in 1997, and Jon Sr. left his chemical business, Huntsman Corporation, in the hands of his children. The younger Jon worked there for many years, helping reinvent the company as a global corporation—one that’s heavily involved in Asia and has taken great care to manage its media image in the United States. Huntsman’s language skills were highly valuable during this process and also in his other jobs representing the United States overseas. His cosmopolitan and culturally savvy young adulthood reflected the changes happening within Mormonism itself.

The explosion of interest in Mormonism in the years since Romney’s 2007 announcement that he was running for president can therefore be read in two ways. For many, it may simply be predictable fascination with oddity. But it can also be interpreted as the product of an increasingly open faith shaking off its crusty rectitude and dipping its toe into the cultural waters it has long avoided. In 2010, the church launched a reworked version of, a website intended for the curious rather than the faithful. The site now features a collection of profiles of Mormons who are quirky, offbeat, or otherwise atypical: an unmarried African American schoolteacher, a French karate champion, converted soul legend Gladys Knight, and a retired NFL player. During the 2011 college basketball season, Mormons swooned over BYU basketball phenom Jimmer Fredette, taking pride in the fact that a Mormon was simultaneously meeting the criteria for excellence of both his faith and of ESPN.

Under the firm hands of such public figures, in other words, modern Mormonism is tentatively feeling its way into cultural relevance. It has done so by emphasizing its rigorous moral difference and personal self-discipline less than its ability to project a wholesome diversity—to reflect back to pluralistic America the things which it values most, albeit tamed to a PG rating.

And the media and the public appear to be buying in. Most Mormons have heard of Big Love and the Book of Mormon Broadway musical, and regard them with distaste—but also with a certain curious bemusement and a sneaking sense of flattery.

Huntsman is both a product and arbiter of this new strain of Mormonism. He displays an ease in the world that Romney seems to lack: the capacity for self-awareness, and the ability, even the desire, to negotiate with the culture around him. Romney offers platitudes about the moral core of all faiths; Huntsman offers praise for Buddhist philosophy and has adopted children from India and China. Huntsman is a fan of Led Zeppelin; it’s difficult to picture Romney knowing who Led Zeppelin is.

When Wizard had gigs in Utah bars, young Jon Huntsman reported for duty, wearing—as was required by law—a tag around his neck announcing his underage status. Thirty years later, Governor Huntsman signed into law an overhaul of Utah’s arcane alcohol regulations, imposed in the early twentieth century by lawmakers who believed they were being faithful to the Word of Wisdom, which warns Mormons against alcohol, coffee, tea, and tobacco. Just so, Huntsman’s reform marks him equally as faithful—though perhaps, not quite to the same brand of faith.

Matthew Bowman is a Ph.D candidate in American religious history at Georgetown University and associate editor of Dialogue: A Journal of Mormon Thought. He blogs about Mormon history at The Juvenile Instructor

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